PT/BR
No ano passado, a Love Story, conhecida como “Casa de todas as Casas”, anunciou o seu fechamento e divulgou uma reforma para uma nova empreitada no espaço. Foi aí que a nossa agência enxergou uma grande oportunidade para conectar a marca de cerveja Beck´s com o seu passion point - a cena da música eletrônica. Organizamos a última festa no espaço: a “Love Never Dies”, que eterniza o nome da icônica casa paulistana e sua história. Além de um casting cheio de personalidades da noite de SP como convidados, a festa reuniu um line-up com DJs de peso: Eli Iwasa, Carola, Sterium, From House To Disco e Deekapz. Desenvolvemos o naming e o planejamento do evento, ficamos responsáveis pelo desdobramento das peças on e off, ambientação interior da casa e a cobertura audiovisual. Para gerar uma experiência interativa, criamos paredes de lambe-lambe baseadas no antigo slogan da casa, “tudo tem um início, um meio e um after”.
EN
Last year, Love Story, known as the “House of all Houses,” announced its closure and announced a renovation for a new venture in space.
That's when our agency saw a great opportunity to connect the Beck's beer brand with its passion point - the electronic music scene.
We organized the last party in space: “Love Never Dies”, which immortalizes the name of the iconic São Paulo house and its history. In addition to a cast full of night personalities from SP as guests, the party brought together a line-up with heavyweight DJs: Eli Iwasa, Carola, Sterium, From House To Disco and Deekapz. We developed the naming and planning of the event, we were responsible for the unfolding of the on and off pieces, the interior of the house and the audiovisual coverage. To generate an interactive experience, we created lambe-lambe walls based on the old slogan of the house, “everything has a beginning, a middle and an after”.
That's when our agency saw a great opportunity to connect the Beck's beer brand with its passion point - the electronic music scene.
We organized the last party in space: “Love Never Dies”, which immortalizes the name of the iconic São Paulo house and its history. In addition to a cast full of night personalities from SP as guests, the party brought together a line-up with heavyweight DJs: Eli Iwasa, Carola, Sterium, From House To Disco and Deekapz. We developed the naming and planning of the event, we were responsible for the unfolding of the on and off pieces, the interior of the house and the audiovisual coverage. To generate an interactive experience, we created lambe-lambe walls based on the old slogan of the house, “everything has a beginning, a middle and an after”.
